ABOUT SMARTASSET

Methodology, governance & independence

How we build frameworks, review content, and keep our analytics free of product conflicts.

Methodology

Quantitative analytics methodology

Every calculator on SmartAsset is built from published, closed-form financial formulas — compound interest, weighted-average return, and percentage-point drift — rather than opaque models. We publish the underlying assumptions next to each tool so results can be checked and adjusted rather than taken on faith.

Long-run asset-class assumptions used in the Risk Metrics tool are static reference figures intended to illustrate relative risk and return relationships, not live market forecasts.

Transparent formulas

Standard financial math, documented in plain language beside each simulator.

Stated assumptions

Every default input is disclosed and fully editable, never hidden inside a black box.

No product placement

Frameworks describe asset classes and mechanics, never specific tickers or funds to buy.

Plain-language review

Terminology is checked against public regulatory language before publication.

Governance

Editorial governance & research standards

Independent review

Framework content is reviewed against publicly available regulatory and academic sources before it is published.

Periodic updates

Regulatory figures such as SIPC limits are revisited whenever the underlying framework changes.

Consistent terminology

The same asset-class and disclosure vocabulary is used across every page so definitions never drift.

Ethics

Ethics & independence

SmartAsset does not manage client assets, execute trades, or receive compensation tied to specific securities, funds, or advisers. Our purpose is to help investors understand the mechanics behind allocation, compounding, and disclosure — not to direct capital toward any particular product.

What SmartAsset is not

  • Not a registered investment adviser or broker-dealer
  • Not a bank, custodian, or government agency
  • Not a source of individualized investment recommendations
  • Not compensated for promoting a specific fund or provider